Service V Product: what are you paying for?Photography is a unique industry. There is not an industry standard for what you are paying for. Sometimes you pay for a service, sometimes you pay for a product, the styles vary, the quality varies, being clear and precise about what you are paying for and what you are getting are imperative to an equal business relationship. Northern Nevada Imaging uses a service+ product pricing model built into a product menu. What does this mean to you? It means…. the price that you think that you should pay for an item may not be what we have to charge for that item. It means that standard price comparison models are not effective. It means that unless we are effective in communicating what we are charging for there may be a great difference in perspective. One of the most common questions I get is how much is a 5×7? how much is an 8×10? We are unable to acuately answer this question. I have a menu that gives me a general idea, however, first you will pay for the service, second you will pay for the piece of paper. This is why a digital image is priced at $45. There is no piece of paper however, there is a huge amount of service involved in creating that image. We do what we do because we love it. If a customer does not compensate us for the time that we invest in creating a product that you love, we will not be able to do what we love. Northern Nevada Imaging is based on a working model so that you may enjoy our service not matter what your budget. How do we accomplish such a feat without sacrificing quality? 1. We customize sessions to meet you needs. 2. We determine your needs prior to investing our time and talents. 3. We closely monitor all aspects of what is required to create a product for each and every customer. 4. We have built a simplified pricing model that includes all of the services needed to provide a custom product that meets all of your expectations without having to worry about hiden fees.
Working with Northern Nevada Imaging is an investment, your monetary investment must cover all of the services required to create your custom product. The next time you would like to ask how much an 8×10 or 5×7 will cost, I can tell you, but it will not be an accurate estimate of how much you can expect to spend. Any gift print 8×10 or smaller or a digital image will cost the same amount, because it requires the same amount of time to create that item and the cost of the piece of paper is minimal compared to the cost of the service. The post Service V Product: what are you paying for? appeared first on Northern Nevada Imaging. Comments
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